Quicken Loans wanted to build brand awareness and generate lead volume for their home purchase and refinancing services. We tapped into Shark Week for mass audience and critical reach. In collaboration with our video production teams we developed a VR program where underwater cameraman Andy Casagrande embarked on a journey of a lifetime to find an elusive school of scalloped hammerheads in the Pacific and shark behaviorist Dr. Tristan Guttridge detailed what’s really going on beneath the surface. Combining immersive video content with a major tentpole event led to the perfect storm filled with sharks!

We achieved over 1MM+ video views and an average of 3 minutes time spent with content successfully beating Discovery benchmarks. Quicken renewed their spend with Discovery for 2018.

360º video EXPERIENCE

The Shark Storm 360º video experience on Discovery was completely responsive across all devices. We leveraged the Krpano 360º video player to ensure video playback performed across all browsers. Users were also treated with a 360º gallery of panoramic images from the underwater adventure and an interactive component detailing facts about the species. Below is a video of the user experience.

social distribution

Across social channels we highlighted and drove awareness of the partnership by giving viewers the opportunity to view the 360º videos right from their own social news feeds.

Advertising

A suite of HTML5 media and innovative 360º video solutions were targeted across devices and platforms to promote and drive awareness of the digital experience.