The Age of Aerospace explores over 100 years of aviation history in unprecedented detail. In collaboration with Boeing and "The Documentary Group," I architected the ideas, creative solutions, and strategy for a 360º multifaceted campaign that celebrated the 100 year centennial across Discovery's global footprint. The program included the creation of an immersive digital streaming experience along with a wide variety of branded content pieces, editorial, and interactive video solutions that have since been viewed by 30MM+ around the world. The content, which has been fully translated for regional markets, is made up of 8 full episodes and contains over 300 pieces of interactive content. The success of the program has led to two annual renewal partnerships with Boeing.
During the centennial, The Age of Aerospace experience was recognized for several prestigious awards including The Webby Awards, the iab. Mixx Awards and Digiday Awards. A case study video from 2016 shown below details the depth, reach, and performance of the partnership.
DIGITAL STREAMING EXPERIENCE
Wherever you are, "The Age of Aerospace" video experience travels with you.
Watch full episodes and resume your stream upon returning to the experience or skip around to episodes and chapters right from the video player. During a video session fans of the show may choose to dive deeper into content by engaging with animated lower-thirds that appear directly within the player chrome at key points in the episode timeline. Video playback remains uninterrupted as time is spent browsing a vast library of interactive content.
INTERACTIVE CONTENT
Browse through a wide variety of topics and multimedia elements that detail key moments in aviation history as the episode you are watching continues to play.
ILLUSTRATIONS & MOTION
Infographic illustrations were designed and animated for specific editorial page templates.
TV EVERYWHERE
Always-on strategy across OTT experiences.
Distribution of the show within Discovery GO TVE streaming applications, including connected TV devices like Roku, Apple TV, XBOX and more.
BRANDED CONTENT
"THE AGE OF AEROSPACE IN 60 SECONDS"
I produced an 8-part original short-form series crafted specifically for social audiences and distribution beyond Discovery's properties. A selection of episodes for the series are featured below. The content was amplified to audiences who were targeted with vertical video posts and high-impact Facebook Canvas formats directly in social news feeds.
Branded Editorial Leveraging Facebook Instant
Branded Editorial Leveraging Facebook Instant
Branded Editorial Leveraging Facebook Instant
Branded Editorial Leveraging Facebook Instant
ADVERTISING
A suite of innovative video solutions were targeted across devices and platforms including a new Advanced Video product that was created exclusively for connected TV devices. The content rich experience aired in mid-roll positions during full episodes within Discovery GO TVE apps and leverages a unique approach for engaging viewers with additional video content. The interactive commercial I produced may be viewed below and is followed by a video of the entire UX.
A Collection of HTML5 Media
PRESS ANNOUNCEMENT
Poster designed to promote the premiere of the second season across Science Channel, Discovery, and American Heroes Channel.
BRANDING & ART
A collection of images were produced to highlight the brand across O&O platforms and social channels.
